PICORE WORLDWIDE

Press Release

Maximum Security Persons: The Women Behind Picore Worldwide Will Give You Peace of Mind (May 8, 2008)

LOS ANGELES, CA - Dr. Dana Picore wants you to be safe. Since its inception in 1998, her company, Picore Worldwide (http://www.picore.com), has grown to become an industry leader in the art of security. The 100% female-owned company offers a full spectrum of services that range from protection, to investigations, to risk analysis. Whether a client needs guard services, executive/VIP protection or security and staffing for an event, Picore does it all. They also offer background investigations, threat management and training solutions.

The Picore approach is thoughtful and hand-tailored. Influenced by the theories behind Sun Tzu's The Art of War, Picore intelligently coordinates all aspects of a client's safety. "The planning can be pretty intense," Picore concedes, "but every detail we address helps to ensure that our clients are as secure as possible without being disrupted by the process." With a doctorate in Clinical Psychology, Picore's philosophy of maximum security with minimum disruption has won converts from a growing circle of government, business and entertainment clients who desire risk management that does not interfere with their lives.

Sophistication in Security.
Distinction in Defense.
Welcome to Picore Worldwide.

In its ten years of operation, Picore Worldwide has earned the particular respect of those producing high-profile happenings, such as award ceremonies, VIP visits, and other A-list gatherings. Picore guards her client list as carefully as her clients themselves—but if there are paparazzi, a red carpet, and bright lights, there's a good chance that Dana Picore or one of her operatives is somewhere nearby, making sure the event makes the news for all the right reasons.

Dr. Picore, a licensed private investigator and psychotherapist in the State of California, is a veteran of the Los Angeles Police Department, where she served as an officer, field instructor, and academy trainer. Security is her life, and although Picore remains tight-lipped about her clients, mention violence prevention, crisis intervention, or defusing hostile encounters and she becomes animated and passionate, weaving common sense with the finer points of strategy. Picore on security is like Lombardi on football; you want to sit at her feet, and soak up the wisdom.

"Confrontation should be a last resort," Picore explains. "If a situation demands Kevlar vests, fine. But if a simple background check can prevent an employee from coming to work with a gun, then why not stop the problem there?

Not surprisingly, Picore, educated on leadership strategies at Cornell University, is a sought-after media expert, appearing on networks such as CNN, MSNBC, Fox, and UPN to discuss topics ranging from assessing responses to 9/11 and the Virginia Tech Massacre to the challenges of guarding Madonna.

"Dana is an artist whose medium is threat assessment and management," says Gemma Beristain, Picore Worldwide's Chief Operating Officer. Beristain herself has over fifteen years experience in VIP and Corporate security including managing a cadre of protection agents for a Fortune 100 oil company, as well as serving as the Director of Facilities and Security for MOCA (Museum of Contemporary Art, Los Angeles). When the FBI and Secret Service needed assistance in directing logistics for executive visits to Los Angeles by President and Mrs. George Bush, former Russian President Mikhail Gorbachev and former British Prime Minister Margaret Thatcher, they utilized Beristain.

Together, Picore and Beristain make a formidable team, directing a staff of over 100 employees locally, and a network of alliance-partners across the country, with key team members based in Jerusalem and South Africa. Over the past two years, Picore Worldwide's revenues have grown nearly four-fold.

Both women downplay that they operate in a traditionally male-dominated field. However, neither denies the power of a woman's intuition. Beristain offers that since women are dialed into survival mode from the beginning, they learn to assess threats almost instinctively. "From when we are little girls walking home from school, we spend our lives aware of possible danger. A threatening situation is not an isolated event that happens and goes away. It's everyday life.

"Our mission is to provide, security, training, and investigative services for the safety and well-being of our clients. I believe the key is well being. We're not mercenaries. We create innovative solutions to help you focus on living."

Picore created a deceptively simple Ten Point Threat Assessment Model to help businesses investigate, evaluate and avoid violence in the workplace. Other innovations are more subtle, but just as telling. Picore Worldwide's website features a "Kid's Gallery" where children and concerned parents can process the impact of violence and terrorism through art. Browsing through the gallery makes one realize how much Picore Worldwide values even the smallest of its clients.

A national staffing firm recently honored Picore Worldwide with the Vendor of Achievement Award in recognition of its outstanding service as well as developing the training program "The Intelligent Approach to Threat Assessment." Most recently, the Los Angeles Chapter of the National Association of Women Business Owners (NAWBO) sponsored Dr. Picore to participate in the Management Development for Entrepreneurs (MDE) program presented by the acclaimed UCLA Anderson School of Management. Picore Worldwide is a government certified SBA and WBE business with multiple Federal, State and County certifications. They are also proud members of The Academy of Behavioral Profiling (ABP), National Council of Investigation & Security Services (NCISS), and The International Association for Counterterrorism & Security Professionals (IACSP).

Through this all, Picore maintains that each of us takes responsibility for the well being of ourselves and those in our care. "People forget that security is about personal liability. You are obligated to protect your company. To protect your employees. To protect your family and those you love. The task can be daunting, but Picore Worldwide is ready when you need us."

For more information, photos, or to arrange an interview, please contact Green Galactic's Lynn Hasty at 213-840-1201 or lynn@greengalactic.com.